MARKET OPPORTUNITIES

Untapped Potential in African Markets

Discover the massive opportunities waiting for Pakistani exporters across key African sectors

Food & Agriculture
Food & Agriculture

Rice, Wheat, Fruits & Processed Foods
Target: Nigeria, Kenya, Egypt

Demand

Africa imports over $35 billion worth of food annually, with growing demand for quality rice, wheat, and processed foods. Rising middle class and population growth create massive opportunities.

Advantage

Pakistan is among the world's top rice exporters with competitive pricing, high-quality Basmati varieties, and strong agricultural infrastructure. Geographic proximity ensures faster delivery and lower shipping costs.

Results
Market Size

$35B+

Market Size

Import Growth

8% YoY

Import Growth

Target Markets

15+

Target Markets

"African food import demand is projected to reach $110 billion by 2025, creating unprecedented opportunities for Pakistani exporters."

Surgical Instruments
Surgical Instruments

Medical Equipment & Surgical Tools
Target: Nigeria, Kenya, Egypt

Demand

Africa's healthcare sector is expanding rapidly with $259 billion market size by 2030. Critical shortage of quality surgical instruments and medical equipment across public and private hospitals.

Advantage

Pakistan's Sialkot cluster produces 20% of global surgical instruments with CE, FDA certifications. Superior quality-to-price ratio compared to European suppliers makes Pakistani products highly competitive.

Results
Market Value

$259B

Market Value

Pakistan's Share

20%

Pakistan's Share

Annual Growth

12%+

Annual Growth

"African healthcare infrastructure investments exceeding $50 billion create sustained demand for quality surgical instruments and medical equipment."

Footwear & Leather
Footwear & Leather

Shoes, Leather Products & Accessories
Target: Nigeria, Kenya, Egypt

Demand

Africa's footwear market is valued at $6.5 billion, with only 15% local production. A growing urban population and rising disposable incomes drive demand for quality, affordable footwear.

Advantage

Pakistan's leather and footwear industry offers premium quality at competitive prices with established manufacturing expertise. Strong production capacity can meet large-scale African demand.

Results
Market Size

$6.5B

Market Size

Import Dependency

85%

Import Dependency

Growth Rate

10% YoY

Growth Rate

"With 85% import dependency and growing fashion-conscious youth population, African footwear market presents exceptional opportunities for Pakistani manufacturers."

INDUSTRIES

Sectors We Serve

Specialized expertise across Pakistan's key manufacturing and export sectors

Textiles & Garments icon

Textiles & Garments

High-quality fabrics, ready-made garments, and home textiles

40% of exports

Agriculture & Food icon

Agriculture & Food

Rice, wheat, fruits, vegetables, and processed foods

25% of exports

Pharmaceuticals icon

Pharmaceuticals

Generic medicines, surgical instruments, and medical equipment

15% of exports

Construction Materials icon

Construction Materials

Cement, tiles, marble, and building supplies

12% of exports

Technology & Electronics icon

Technology & Electronics

IT services, software, and electronic components

8% of exports

Leather & Sports Goods icon

Leather & Sports Goods

Leather products, sports equipment, and accessories

5% of exports

EAC MARKET REACH

East African Community (EAC) Countries

Focus on the 8-member East African Community - a unified market of 300M+ people with streamlined trade regulations

Kenya Flag

Kenya

Location Icon Nairobi

Population Icon Population

54M+

GDP Icon GDP

$110B

Tanzania Flag

Tanzania

Location Icon Dar es Salaam

Population Icon Population

67 M+

GDP Icon GDP

$85 B

Uganda Flag

Uganda

Location Icon Kampala

Population Icon Population

49 M+

GDP Icon GDP

$64 B

DR Congo Flag

DR Congo

Location Icon Kinshasa

Population Icon Population

102 M+

GDP Icon GDP

$55 ~ $70 B

Rwanda Flag

Rwanda

Location Icon Kigali

Population Icon Population

14 M+

GDP Icon GDP

$14 B

Burundi Flag

Burundi

Location Icon Gitega

Population Icon Population

13 M+

GDP Icon GDP

$3 B

South Sudan Flag

South Sudan

Location Icon Juba

Population Icon Population

12 M+

GDP Icon GDP

$12 B

Somalia Flag

Somalia

Location Icon Mogadishu

Population Icon Population

17 M+

GDP Icon GDP

$7.6 ~ 13 B

Expanding Across 25+ African Nations

Beyond our primary markets, we facilitate trade with Ghana, Uganda, Morocco, Algeria, Senegal, Rwanda, Zambia, Zimbabwe, and many more.

Start Your Export Journey Today

Join hundreds of Pakistani businesses already exporting to Africa. Let us help you unlock new opportunities and grow your business.